Blog

Social media for business explained – finally!

Like many businesses, we have been thinking a great deal about social media.  Mostly trying to figure out how it relates to our business, and the business of our clients. Well, Guy Kawasaki gives the most succinct and helpful explanation of social media (as it relates to businesses) that I have found yet. It’s simple, the goal for a business is to “establish yourself as a fascinating subject-matter expert”. Guy provides an example (restaurant owner posting food links), and four…

Magda Mo Business Card Layout & Design

Business Cards Designed to Help a Real Estate Professional Stay Connected Business cards are essential for any professional. Kobayashi Online created a custom business card design for real estate agent Magda Mo that shows all the information that a new contact would want. The look and feel is consistent with her other marketing materials, creating a unified and powerful appearance. Site Info URL: www.magdamo.com Client: Magda Mo Completed: May 2010 Features Original graphic design and layout Consistent branding with website

8 basic ways to promote your website WITHOUT SEO/SEM/Social Media

Your website is out there trying to market for you. Are you marketing for your website? Recently, a potential client came to us with a big concern.  Their website wasn’t generating enough business for him – almost nothing.  This client was looking to add more pages to the website (currently only had one) and maybe do some search engine optimization.  The site was a couple of years old supporting an existing “bricks & mortar” small business. We checked out the…

4 key aspects of a brochure site

The first goal for many small business websites is to support existing “offline” sales efforts. One way to do this is through the creation of a “brochure site”, which could be as simple as one page with some basic information on your business. So, how does a brochure website help support your underlying business goals? In this post, we’ll provide an overview. First – it exists.  Like a business card, a logo, and even a business name, it is one way…

Small business website goals

For your website to be as successful as it can be in serving you, it needs at least one goal. Above and beyond design or content, we consider this the most important component of your website. There is no reason to have a website unless it is going to achieve a goal – and that goal should be identified and explored so you figure out HOW the goal will be achieved. Here are the four main website goals we have…

Real Properties Limited Custom Development

Custom Development for a Real Estate Site Providing Property Searches With the art direction of Finesilver Design, we created a simple and elegant site for Real Properties Limited, featuring listing of its various properties in Toronto, Hamilton, and Calgary. Using JavaScript, available office suites can be re-sorted by users based on square footage and suite number. Also, Google Maps integration allows site visitors to see exactly where properties are located. Site Info URL: http://www.realpropertieslimited.com/ Client: Real Properties Limited Completed: February 2010 Features New WordPress website…

Naturally Fitting Logo Design for a Master Healer

Kobayashi Online created for natural/holistic healer Mary McCandless a logo to express the deep nature of her business. CLIENT: Mary McCandless COMPLETED: MARCH 2010 For more information, visit: www.masterhealer.ca Her logo represents a unity of vision, which shows the strong symbolism including healing hands, and a nourishing sun, as well as concentric circles representing wholeness. The soft purple tones make the logo soothing and uplifting. This logo gives her website, business card, and other marketing materials a unified look, which helps her…

An E-commerce Shopping Cart for a Master Healer

As a natural/holistic healer Mary McCandless helps identify and treat physical diseases and imbalances that could be the result of underlying mental, emotional or spiritual experiences. Her website had to show a unity of vision, and not only look good on the outside, but also have solid functionality.  SITE INFO URL:  www.masterhealer.ca CLIENT: Mary McCandless COMPLETED: MARCH 2010 Kobayashi Online built this online shopping solution using the Zen Cart eCommerce platform to provide a security and reliability, and make it easy for site administrators…

Hair Dynamix Logo & Corporate Identity (Print & Online)

Well-known Toronto salon and spa Hair Dynamix has been a fixture in the Beach neighbourhood for years. They came to us for a corporate identity refresh that would respect their past and put a fresh foot forward with a modern and dynamic look.  We designed for them a corporate identity makeover that included a new logo and marketing materials so that they can show a unified brand across flyers, business cards, and wherever else their brand appears.